Saturday, May 7, 2016

Why I Am Proud To Be A “Very Small” Practice

An article in this month’s Journal of the American Dental Association says the number of dentists in “very small” practices is down 9% over the last 20 years, with that 9% being evenly distributed between dental practices deemed “small” “medium” and “large.” 

As a patient, one might ask:  Is bigger better? Should I be a patient of a larger group? The truth is that bigger might seem better at first glance. But look deeper by reviewing all the advantages and disadvantages.

Certainly, a bigger practice has more dentists, and other staff.  That means more available appointment times, and more physical locations.  For the owners of the practice, it probably also means more money, as there is a profit margin on the work of every employee.

Despite this attraction for dentists like me, I will always be in a “very small” practice, and here’s why:

1.   Bigger doesn’t always mean more efficient. One of the primary selling points for large dental groups is that they create greater efficiencies. But bigger sometimes simply means more administrative overhead, more time spent in meetings, more office politics, and less time devoted to actual patient care.  It also means you might not get the same dentist or hygienist twice, and of course, some employees are better than others, and some care more than others.  It’s random.

2.  Not all dentists will share the group’s philosophy. One of the biggest complaints many doctors have after joining larger systems is that they lose control over what they believe is the best way to care for patients. Even something as basic as specialist referrals may no longer be at the doctor’s sole discretion. In many large groups, referrals aren’t made to the best provider in the area.  Instead, referrals must be made within the group or a designated network of one-hand-washing-the-other providers.  This is not in the best interest of the patient.

3.  There may be more pressure on the dentist.  Many dentists, especially those in solo practice, are simply tired of uncertainty and having to work harder just to stay afloat.  Often, joining a large system seems like a way to get off this proverbial treadmill and have more time for family and other interests. Large groups do have administrators and support staff who run some of the business aspects of the practice.  However, there are often new administrative demands placed on dentists in large groups—profit, profit, profit.  And, regardless of size, all groups face demands to increase productivity, in part because salary and bonuses (and perhaps penalties) are tied directly to productivity.

4.   The closeness of attention is simply lost.  You know that gingival pocket I might be watching?  Or the beginning of a small cavity I've been tracking?  Or your daughter's wedding that we've been getting you ready for?  In a large practice, you might not get a dentist for your appointment who had time to read the note—or if they did, could accurately compare the condition with what you presented on your last visit.

In fact, while it isn’t an exact correlation, recently Cornell University did a study of small versus large group medical practices, and found that patient care was much better in small practices, with an astounding 33% fewer preventable hospital admissions!  I remember when I was first married, my husband and I had a large HMO for our medical coverage.  Every time we had to go to the doctor, we had to educate them on the history of the reason of the visit, because every time we had a different doctor treating us.  And rarely did we think we had one who cared, or was very good. 

I will never have that kind of practice, and I will never be in that kind of practice.  I want my patients to know everyone in my practice, and I want everyone in my practice to know my patients. 

And because of that, my promise to you is I will always be “very small”—the best kind.


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